At the Sokin San Francisco T100 in June, we had the privilege of not only watching athletes (both professional and amateur) trial the Oakley Meta glasses during the race, but also of borrowing a pair ourselves, and to say we were blown away is an understatement.

Firstly, while reporting on the ground, it’s always a challenge to manage everything at once – listening to the broadcast, following the tracker app, and getting to all the key locations around the course for photography. Well, the Oakley Meta glasses synced seamlessly to the iPhone, allowing us to listen to the race broadcast directly through the glasses while moving around the course.

We could also simply give voice commands to snap photos or capture video as the race unfolded, and the quality was surprisingly good.

As of today, it’s official: the Oakley Meta glasses are now the Official AI Wearables Partner of the T100 Triathlon World Tour. And in our view, this is an incredibly exciting development.

As PTO Chief Commercial Officer Stuart Ramsey put it: “We are very excited to be announcing this partnership. Meta aligns perfectly with our desire to use innovation to transform the sport of triathlon and champion the journey of every triathlete. It represents an exciting step forward in how cutting edge technology can support endurance athletes while making triathlon more engaging and accessible for fans worldwide.”

The T100 has shared that it plans to equip professional athletes, age-group athletes, family members, friends, and race officials with the glasses going forward, enabling new, immersive, and up-close storytelling opportunities. Ultimately, the goal is to make triathlon more engaging and accessible for fans while supporting the broader objective of growing viewership and the sport itself.