Earlier this year, Chinese imaging technology company Shenzhen Sonida Digital Technology Co. Ltd. (Sonida) officially joined the Micro Four Thirds system and said it was making a Micro Four Thirds camera and lens. A few weeks ago at IFA 2026 in Germany, a camera appeared on the show floor that looked like it could be related to Sonida’s announcement earlier this year. Not so fast!

43 Rumors shared numerous photos from a reader who attended IFA 2026 showing an NBD-branded interchangeable lens camera, reporting it was “the new Songdian MFT camera.” Sonida, which makes Songdian-branded cameras, says this isn’t true at all and that it has nothing to do with the NDB camera seen at IFA.

Sonida Says This Isn’t Its Camera

The unsubstantiated claim that the NBD camera shown at IFA is Songdian’s promised Micro Four Thirds camera seems based on the fact that both Songdian and NBD sell similar-looking, budget-level digital cameras, and that it is a known fact that Songdian is working on a Micro Four Thirds camera. 43 Rumors describes Songdian and NDB as Sonida-owned camera companies.

However, there is no mention of NDB on Sonida’s website, nor any mention of Sonida or Songdian on NBD’s. NDB is owned and operated by Niubi Digital International Limited, with no apparent connection Sonida whatsoever. Songdian is a wholly-owned subsidiary of Sonida Technology established in 2023 to make digital cameras. Sonida was founded in 2006, while NBD was founded in 2015.

While NBD’s product portfolio appears very similar to Sonida’s Songdian camera lineup, Sonida is clear that the NBD camera is not its Micro Four Thirds camera nor its product at all.

PetaPixel spoke with the Micro Four Thirds organization about the NBD camera seen at IFA, and the organization then spoke with Sonida. The official word is that the Micro Four Thirds camera shown at IFA was not a Sonida product, and Sonida did not provide any information about its impending Micro Four Thirds camera at IFA. Sonida intends to clarify the situation through its own communication channels shortly.

What Is This NBD Camera?

So what even is the NBD camera seen at IFA? As Digital Camera World writes, it’s something else entirely. While the image sensor sure looks like a Micro Four Thirds sensor, the lens mount is not Micro Four Thirds. The screw locations, locking mechanism, and number of electrical contacts differ slightly.

The NBD camera may have a Micro Four Thirds image sensor, but it is decidedly not part of the Micro Four Thirds system, and it is not the camera Sonida promised earlier this year.

It’s also unclear whether this NBD camera is even an interesting or compelling product concept in and of itself. It’s very derivative of a Sony a7C-series camera design, albeit without an EVF, and it just generally looks cheap, for lack of a better term.

That said, this is a general product mockup, rather than a production-level camera. Perhaps it will eventually actually use the actual Micro Four Thirds mount and lenses. The only thing that is certain for now is that Sonida is not claiming any involvement or relationship to the NBD camera shown at IFA. Whatever Sonida is cooking is still in development and, hopefully, it’ll make a better first impression.

Image creditsHeader photo used alongside an asset licensed via Depositphotos.com.