For much of its history, triathlon has not been a sport entered with the expectation of financial stability (except, perhaps, for a small handful at the very top). Prize purses were limited, season-long earning potential was uncertain, and even consistent podium contenders often relied heavily on sponsorship just to sustain a professional career. That reality is beginning to shift in measurable and encouraging ways.
In 2025, the economic landscape of triathlon has continued to expand. When race prize money and series payouts are examined on their own (i.e., excluding sponsorship, appearance fees, and other forms of triathlon-related income), we see that at least 32 athletes – 15 women and 17 men – surpassed the $100,000 USD mark in 2025 through their performances alone.
What follows is a breakdown of those athletes and their respective earnings.
Women Earning Six Figures
- Kate Waugh: $339,000
- Kat Matthews: $325,500
- Lucy Charles-Barclay: $322,500
- Solveig Lovseth: $307,250
- Julie Derron: $284,500
- Lisa Perterer: $222,000
- Taylor Knibb: $202,500
- Ashleigh Gentle: $196,500
- Hannah Berry: $189,500
- Jessica Learmonth: $187,000
- Georgia Taylor-Brown: $148,000
- Ellie Salthouse: $137,500
- Holly Lawrence: $131,500
- Lucy Byram: $102,500
- Paula Findlay: $100,500
Men Earning Six Figures
- Hayden Wilde: $355,000
- Kristian Blummenfelt: $353,500
- Jelle Geens: $328,500
- Casper Stornes: $307,500
- Mika Noodt: $257,500
- Marten Van Riel: $195,500
- Rico Bogen: $194,250
- Morgan Pearson: $183,000
- Samuel Dickinson: $144,000
- Kristian Hogenhaug: $137,000
- Jonas Schomburg: $136,250
- Mathis Margirier: $136,000
- Gustav Iden: $127,250
- Youri Keulen: $124,000
- Gregory Barnaby: $118,500
- Nick Thompson: $111,250
- Menno Koolhaas: $104,500
A Note on Methodology: Totals were calculated using publicly available prize money and series payouts from T100, Ironman, and Challenge events, with all amounts converted to USD. Earnings from short-course / Supertri events are not included. Additionally, it is uncertain whether T100 athletes will receive full season-end payouts if they did not complete the required number of races; for the purposes of this analysis, those amounts have been counted as income.
The post Growing Economic Opportunity: 32 Athletes Earned Six Figures in Prize Money and Series Payouts in 2025 appeared first on Triathlon Magazine Canada.