The sports nutrition industry is full of clever marketing and often whoever has the money to spend, will generally sell more product. In this case, a new entrant into the hydration space is PRIME and it’s already making waves by signing as the “Official Hydration Partner” of a number of BIG professional sports teams. But what’s the deal? Does it actually hydrate you or is this all really just a gimmick from a couple of social media personalities to make a few dollars?
In this video we breakdown sweat, including what you actually lose during exercise and how there are far better options out there to rehydrate you, which is ultimately why you won’t see Prime in the hands of any endurance athletes in the near future…
Timeline:
00:00 Intro
00:57 What is PRIME?
02:13 What do we ACTUALLY lose in Sweat?
04:58 PRIME just doesn’t cut it
07:45 Types of Sports Drinks (Apples & Oranges)
12:46 At least it tastes good..right?
13:58 Tell me what you use for rehydration